Crocs Campaign: Crocs x You
Vibrant and fun visuals with copywriting that encourages authenticity and the celebrates individualism.
Every Step is Yours
To the ones who inspire new directions.
To the ones who carve out their own path.
Who are their own makers,
This is for you.
A reminder not to take life to seriously,
A bridge between individualism and fashion.
We are non conformers,
Going against the norm-ers.
Determined, forceful, risk-taking.
Free to expand, explore, and push boundaries.
We change with you,
As you make this world your own,
Every step is yours.
Social Media Concepts
Let’s Get Ugly
Strange and sometimes misunderstood.
We stand out.
But we aren’t here to fit in.
We’re here to follow our hearts
So, let’s get ugly,
Let’s push boundaries.
Pretty-defiers, rule-breakers, future-makers.
Ugly is the go-getter, the do-er.
Pretty is a rule follower, a non-believer, a hater.
Ugly is unexplored, groundbreaking,
Pretty is definable and standardized.
Pretty may look pretty,
But Ugly is unconfined to the present
Expanded by the future.
Normal isn’t in our vocabulary,
This isn’t anarchy, this is Crocs.
Let's get ugly.
