Red Rocks Amphitheater
Goals and Objectives:
Increase Revenue and ROAS
Tiered reward system for incremental spending
Members can earn more points for spending above certain thresholds and are therefore incentivized to choose Red Rocks as their concert venue of choice
Enhance Customer Retention
Builds customer loyalty and encourages people to utilize their points and keep coming back to Red Rocks
Customers can earn access to loyalty- exclusive events and perks such as meet and greets, backstage tours, or private pre-show receptions
Improve Customer Experience
Customer data from the loyalty program can be used to recommend shows, merchandise and food that is tailored to the individual
The loyalty program offers personalized perks such as birthday discounts or exclusive rewards based off of purchase history
